Amirmasoud Tavasoli's profile

Sharif Trade and Development / Branding





About
Sharif Trade & Development is a premier Tehran-based construction group specializing in the construction of economical, high-standard buildings. With a strong emphasis on quality, affordability, and customer satisfaction, They have established themself as a trusted name in the construction industry.








Design Idea
At the outset, I engaged in thoughtful consideration of the artistry inherent in Persian calligraphy. Consequently, I made a determined decision to extract the fundamental essence of the brand`s name (Sharif / شریف), with particular emphasis on its inaugural letter, namely «ش». Moving forward to the subsequent phase, my aim was to streamline this representation by condensing it into a simplified arrangement of three dots.

The brand's color palette is centered around the use of International Klein Blue, a vibrant and captivating shade inspired by the cobalt stone. This color choice symbolizes the strength, stability, and elegance associated with architecture, reflecting Sharif Trade and Development's commitment to building excellence.
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Sharif Trade and Development / Branding
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Sharif Trade and Development / Branding

Sharif Trade and Development is a premier construction group based in Tehran, specializing in the construction of economical, high-standard build Read More

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